There are certain expectations people have when they are browsing the Internet, like the ability to find the websites they are looking for through search engines. People also appreciate seeing certain things in terms of website design. This is as important on full sites as it is for mobile sites. It is the reason why anyone looking to create a mobile site needs to pay attention to what it is people want to see on their site. This is the only way to ensure the visitors to the site will be more than just someone who views the information on the site, but someone who actually wants to do business with you. People want to see what the business is about, how to get to important information and how to locate your business. Meeting these needs ensures you have the kind of mobile website that converts visitors into revenue.
Make It Obvious what Kind of Business You Are
One of the biggest problems any mobile website has, according to Money Magazine, is when it is not readily apparent what the business is. Mobile websites fail to properly identify themselves. Businesses are so worried about the amount of space available on the mobile screens that they are willing to sacrifice things like company logos or important information about the company. The idea is to be as brief as possible on your landing page. Make sure the design you choose allows you to clearly identify your business, while leaving enough room to do everything else you need to do on the site.
Make Important Information Accessible
The mobile web template you choose should also make important information on your site easily accessible. If you need people to always have access to your location or your contact us page, make sure the template includes a way to make tabs always available to tap. The place where people can click on should be large enough to see as well as large enough the finger can touch the link and only the link. Overcrowding the page with links makes it impossible for the user to see what they are doing or to click on the right thing. If you have important information everyone who visits your site should see, just make sure it is on the first page.
Provide Information to Locate Your Business
The majority of people accessing a business on their mobile device are interested in visiting the business’s location. This is why it is essential to include your location on the mobile site. It is even better if you can add a feature to your mobile site that will open the internal GPS system for the phone. This way, the visitor can get instant directions to take them directly to your location. You will not have to give directions to your business, because the GPS will provide turn by turn directions making it impossible to get lost or to miss your business. These mobile website design ideas can help guarantee you get even more from your mobile site.