Category Archives: Design Blog

Things to consider when having your website designed by an outside firm

Web design can be quite a difficult thing to get involved in, and it can take a lot of back and forth before you get the job completed just right. However, the main problem that many people find when they get started is a lack of knowledge. If you aren’t 100% on the intricate nature of using a website company and what to look for then you might find yourself running around in circles. For example, if you are looking for a website company you want to look at companies like Nexus. Nexus provide you with transparent and modern tactics and styles of web design that can be easy for you to follow and engage with. However, what should you be looking out for during the design process?
Open Information
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The first thing that you need to look out during the website design process is the open nature of the process. Are you being kept in the loop? Do you know what they are working on? What’s the end-game? Is there a specific framework and profile provided for the site? This is the type of information you need to be receiving from your web designer. As Blue Fountain Mediapoints out, you need to know how many resources are committed to your project.

One thing many people might not associate with web design is the price that comes with the job. However, the price that you are provided with at first is usually just for the design. If you want search engine optimized content and other extra features like social media integration, you’ll probably need to pay more. This excellent checklist from Passion for Business gives you all the help you need in working out what type of upsells you might be dealing with, as well as some of the perspectives that web designers tend to take during the process so you know what questions you can expect to be asked.

Do They Understand?
You get lots of people out there who can make flashy websites – but are they appropriate for you? If you run a small business that needs to dominate a local area, and isn’t looking to become some mega power worth billions, then you don’t need some “brand specialist” as a web designer. What you need is somebody who can understand your needs, and actually listen and implement your demands and requirements. Many people let the designer tell them what features they need and should include, and that’s fine. You should, however, make sure that you have a minimum checklist of features that you need to have included – this will let you come up with a far more definitive strategy together, as suggested here by the Information Highway Man.

These simple steps will give you all the help you need in working out the intentions of your web designer. Not everybody comes with every box ticked, so you need to make sure that who you hire has the credentials to deliver the all-in-one service that most of us desire from a web designer. 

Things to consider when purchasing a classic car

When buying a classic car, you need to be able to come up with some very important aspects of the purchase before getting started. Jumping into such a purchase can be quite dangerous to do, especially if you buy into the wrong market or style. Therefore, there are some things that you need to consider when purchasing a classic car – if you want to know some of the most important things to consider then make sure that you look into things such as:
Insurance Costs
One thing that you cannot afford to do is ignore insurance costs. Classic cars don’t come cheap so you need to be prepared to pay out a fair amount for the car itself – you need to pay for the insurance afterwards, too. Insurance companies can be quite peculiar about taking on classic cars so you can find yourself looking around for quite a lot of information and detail about the car before moving any claims forward. If you want to work with a simple and effective insurance company who can give you all the help you need and provide specialist classic car insurance at excellent rates.

Buy Local
As the experts over at Prelovedsuggest, you should always look to try and buy a car from a local expert. One thing that you don’t want to deal with is trying to get the car operating at full capacity, and a local garage can keep the car running for you safe and sound. The problem with classic cars is that it can take a very specific style of fitting or technique to actually replace or fix something within the car itself. Therefore, your best bet is going to be buying from a local expert who already knows how to fix the car and would be able to help down the line. You can reduce costs by using someone who knows how to fix the car in the local area, saving you from trying trial & error timewasters that cost you more than they should.

Do Your Research
One thing that most of us don’t do when buying a car is do our thorough research. This means looking into the service history, the quality of the car, the usual reviews and what the most typical problems tend to be. This helps you buying a car that does not suit your driving style or lifestyle, and make sure that you check out plenty of other facets like specifications and styles before making the purchase in the first place. A little bit of research can go a long way in helping you make the right choice.

Does It Drive?

You might think buying a car with minimal miles is a good idea but according to GoCompare, you want to find a car that has plenty of miles on the clock. This shows that it’s been used properly and is legitimately road worthy. While a car that’s been well groomed over the years is well worth having, a car that’s been half-ornament, half-car is not going to be much good – it could be one that’s never been used, or it could come with significant problems. Be wary of what you are buying. 
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Comparing Hosting Plans

When it comes to comparing quality hosting plans it’s very important that you pick the right plan to suit your website style and for the greatest value. Here are some top tips and recommendations for website designers and owners on picking and comparing the right hosting plan.
Check customer reviews:
Through review websites you can check through a number of customer reviews on the top hosting providers for your country. Finding a few different options with a good track record and many customer reviews can help guide your path as well as help you to learn about any difficulties that other people might have experienced working with one individual Host.
Bandwidth allowances:
Checking into your bandwidth is very important. Ultimately if you use up too much bandwidth on your hosting plan this could mean that your website will go down or that you could incur some nasty charges that will drive up the cost of your website hosting. Look into different bandwidth allowances or find a page that compares them. Some providers like Hostgator also offer up unlimited plans.
Dashboard support and scripts:
If you have a pre-created website it’s important to ask any hosting service the type of script support that they have available. Some hosting providers will help you install WordPress worries some may not even allow you to install WordPresswebsites if you have one prebuilt.
Customer service:
Customer service is a big part of hosting, learn more about uptime and the types of customer service that you might have available to you and your company before committing to any individual host. Most companies offer 24 hour phone support and e-mail access but some do not.
Hosting costs vary wildly base on features, support options, and hosting plan performance. It is good to compare hosting costs and ensure that you are able to find the best deal for your money. Be mindful that the least expensive option is not always the best.

Hopefully these tips will help you find the best hosting package for your own individual or company website today. 

How to Optimize Images for SEO

Long gone are the days when marketing and sales endeavors were driven by simple print and television adverts. Incredible advancements in technology have enhanced the power of choice among consumers as a result of which Digital and Social Media marketing has ballooned. It has become imperative for any business, big or small, to divert a major portion of their budget towards creating and sustaining an enticing online persona for the company.
To benefit from the countless advantages that such an online presence could offer your business, it is also vital to steer traffic to your site. It might not exactly fall under that ‘simple and straightforward’ column but still, there are numerous techniques that can be adopted to accomplish this task. Unless you have spent the last decade and a half near the earth’s core, it is impossible to not have heard about the significance of SEO in fashioning a success story for every business. Considering that search engines are customers’ best buddies, ensuring that your site ranks high in a search for specific products or services will immensely aid in driving good traffic to your website, the upshot of which will be considerable sales conversions. Words are not your only comrades in this battle, images are too! Here is how you can optimize images on your site to improve overall traffic and ROI.

You first mountain to climb – Title, Alt text and Captions

Search engines are not secretly scanning your images to know what they actually are and how they blend with the rest of your content. Ensure you give an appropriate title separated by hyphens or underscores that can be easily picked up by the search engine. Do not leave it with system given names that are generic or numeric.
The image you use might be that of a workout maneuver but search engines won’t know that unless you provide an appropriate description. At least we are not yet that far ahead in technology! This is where the Alt Text option jumps in to save those of you in distress. You can either use the Alt Text box that pops up when you upload an image or manually add to the HTML but ensure you give accurate, simple keywords including specific identifiable product details, for the search engines to recognize the image. If possible give additional ones too without over stuffing. Next to texts, captions are what will help you bring down bounce rates thereby improving rankings. It is also important to accredit sources to specific images.

Keep an eye on the file size

Let’s face it! Patience has taken a journey into outer space and it isn’t coming back. No customer will wait for ages for your site images to download. Photoshop, Image Optimizer and the like can be used to easily reduce the size of an image to optimum levels. This will ensure that the page loading time is also significantly reduced.
Different file types have different pros and cons but for the best clarity with the least size, JPEG images are universally accepted as winners unless and until you are unable to get your image in this format.

Be wary of unnecessary images

Rank your images in accordance with their ability to blend with the general look and feel of your site as well as their significance to the overall message and take a call accordingly. Overstuffing images or utilizing them unnecessarily will increase loading time and ultimately result in you losing website traffic.
It is therefore important to find suitable and fast loading icons and images that are suitable to use with your written content. There are also many websites where you can download these icons and images and modify them to suit your products and services. This is a quick, easy and free option especially for those beginning the online journey.

Monitor and Adapt

With SEO, nothing can be written on stone. It is always practical to test, monitor and adapt to changing preferences of customers. It also helps to engage your customers beforehand in identifying the types, angles and number of product photographs and listings before zeroing in on the images.
A picture is certainly equal to a thousand words which is exactly why extreme care should be taken in the what, how and why of image uploading.

Image courtesy of Stuart Miles, at

How to choose a Cloud storage provider?

The world is on the move, faster than ever before. It has been proven time and again that information is power and the present world seems to thrive on data and information. With new and improved gadgets and with technology attaining new heights every single day, the way we perceive data and information storage has also transformed significantly. Personal or professional, the data that we depend upon for accomplishing our everyday tasks seems to be increasing by the minute. It is no wonder that the need for more storage space and a mobile one at that has amplified immensely. Cloud computing and storagehas come as a welcome relief for us all. Whether you would like to access your favorite music and movies during a vacation or you want to carry your work home without actually carrying it, cloud storage ensures that you achieve your goals with élan.
The problem always lies with choice. With a mindboggling range of storage service providerscropping up, it becomes quite a task for us to choose the right one for our requirements. To ease that load, here are a few pointers that will help you make an informed decision.
The how and what of cloud data
The basic, yet vital questions that you need to ask yourself before choosing a storage provider are: How much data are you actually looking to store? and What is the type of data that you want to store for mobile use? Almost every storage provider, like for instance Dropbox, has ceilings on the amount of data that can be stored. Even if you factor in the bonus storage spaces they might award for references, they still are restricted. It is therefore important to see if your storage needs are well within such limits, else look for unlimited storage.
There are different types of cloud storage providers: there are those that allow their users to share and synchronize the files, some provide backup services for huge files and documents, and then there are those that are multi-media related. You need to identify and pick the one that best suits your requirements.
Thickness of your wallet and value for your money
Another vital aspect to factor in is your budget constraints. Since it is not really possible to expand your pockets, it is only sensible to ensure that you get maximum value for the investment your make. Look out for those providers who offer free trials or free services and give it a shot before scouting for others. Spend sometime to research the type of storage plans that a provider offers. Does the provider offer enough security for your data? Create a comparison chart and pick the one that is in line with your budget and needs. Scour the web for information on personal cloud storageproviders that will aid you in this comparison endeavor.
Ease of Use and speed
The whole point of utilizing a cloud storage provider is to ensure that you have easy access to your data regardless of your location. The ease should be carried over to the navigation and functioning of the service too. Complicated and confusing operations for upload and download are certainly not what you want. Choose providers whose site functioning you are comfortable with and those that definitely support multiple devices. Loading and networking speed is another aspect that you need to look into before taking a decision on the storage provider.
Customer service and trust
Rake through forums in the internet to see if the storage provider you are zeroing in on has a good customer service reputation. You want your issues to be resolved quickly and in an unfussy manner. A background check of the company in question and personal references along with external reviews, ratings etc, will certainly help you pick a winner.
Portable storage is a handy and convenient option for each one of us, considering the amount of data we depend on and the amount of time we spend away from stationary storage devices. Cloud storage is a great new conduit for secure sharing and utilization of data. Pick your provider and enjoy the fruits of your choice.

How to choose a web designer to create a perfect online persona for your business

Unlike earlier times, every organization now is required to create and maintain two personas – the real and the virtual. As vital it is for businesses to build and sustain a perceivable enterprise to attract their target audience, it is equally vital for them to fashion an interesting and workable online presence, one that would build their brand, reach out to audiences, help strengthen customer relationships and expand their client pool.

The website for any organization is thus as important a gateway to growth and development as the other components of the business. Present scenario and customer preferences call for increased e-commerce, easy access to information on products, quick navigation and unique branding and marketing techniques that would ensure that a business stays on top of the audiences’ mind in spite of stiff competition. Choosing a web designer therefore becomes a challenging yet extremely important task. If you are looking to hire a web designer to strengthen your online presence, here are few pointers on how to bet on the winning horse.

Decide on your needs

Does your business need a complete online persona creation or are you looking for someone who can accomplish a specific task alone? Even though many web designing firms have branched out in recent times, they still undertake specific tasks as requested. If you are looking for a A-Z online services organization that would help you with everything from web designing, online marketing and branding, web and mobile application creation, e-commerce management, web hosting etc. you might want to look at sites like Boost One Web that provide overall services to customers. If your needs call for specific services like web design alone, then target those organizations that offer design services as a specialty. It is always sensible to choose companies that offer multiple services to avoid scouring for help in future.

Queries and responses

While picking any web design firm, it is crucial for you to listen to the questions they pose as that will give an insight on not only their competence but also their interest in knowing about your organization. It is important for any web design firm to have a deep knowledge of the business they are designing a website for. If the right questions are not asked at the right time, chances are that they are not competent enough to detail the website to suit your needs.
The next part involves you asking the right questions. Do your homework and look into their previously designed websites. Question them on the technologies they use and how compatible they are with up and coming techniques. Do they have experience with WordPress, Drupal ,etc.? Have they worked on similar businesses like yours before? Are they equipped to provide you a responsive, all-device-compatible website? Are they competent enough to understand and provide you with necessary graphics? Do their design ideas mirror your business ideals while ensuring unfussy navigation to customers? Are they equipped to provide you with SEO or lead generating web content? Do they provide maintenance services post launch? Do they give access to the source code for your future editing purposes? How about registration and copyright? These are some of the questions that you should be asking yourself and the design firm before picking out one.

Price Tag and Testimonials

Though price should not be ‘THE FACTOR’ in deciding on a web designer, enough research should be done to ensure that you are paying the right price for the right services. Too much for too little work is bad enough but too little for too much work might also mean a lot when it comes to competence levels. Testimonials and referrals are sure to help here. You can either request the design firm for references or do a background check yourself and ensure that you are making the right choice for your business. From sticking to delivery commitments to pre and post-delivery customer service, ensure you get the data you need to make an informed decision.

Contracts and the written word

Regardless of how the testimonies turn up, it is always better to get every decision made on website design, services to be rendered, delivery dates, quotes etc. on paper. Written contracts should reflect all decisions made to safeguard your interests in future.
Spending quality time in identifying the right web design firm will certainly ensure that you do not waste your resources on the wrong business partner. Happy hunting!

How to find work as a freelancer

Isn’t there are certain allure and ring to ‘I am my own boss’? Many people today, across skill types, countries and economic situations prefer to either start their own ventures or work by connecting directly with clients. The latter which is nothing but freelancing has been around for a long time now. Yet the opportunities and rewards that can be accrued today are significantly higher than before. We can say that it is certainly a good time to freelance. For those of you who have had the luxury of lucrative jobs, this might seem like a risky proposition. For those of you trying to plant your foot firmly in the any industry, you might wonder if a freelancing choice would give you the necessary firepower to propel your career to greater heights. Freelancing is not without challenges, certainly. Yet with the right tools and techniques, it is possible to ace it. Here are a few pointers for you to hit the bull’s eye.

Strengthen your foundation

It is vital to remember that you are basing your career on the strength of your skills. From journalism, content writing, research, recruitment, consulting to web design, there are umpteen fields that encourage freelancers. Whatever your chosen field is, it is crucial to enrich and update your knowledge on subjects specific to your field continuously to stay ahead of competition. For instance web designers have great opportunity with small and medium businesses that do not have the requisite resources to maintain an in house team. Understanding their need and equipping yourself with knowledge on technologies these companies need for their websites will ensure you have regular projects. Keep your eyes peeled on the web for valuable info on developing your skills and also for cooperation opportunities because freelancers are often prone to help each other find work, as I found in this guide on how to find work as a freelancer.

Make maximum use of freelancing websites

Freelancing websites like oDeskElanceFreelancer etc, are not only great to give you the necessary boost when you start out new, they are also great to sustain your income levels through the years. Register and bid for projects through these websites and watch your career graph move up. The samples that you put up should serve to encourage potential clients in hiring your services. Ensure you carefully select your best works, if totally new to the industry; ensure that you create a base of samples before registering with such sites.

Don’t forget the potency of social media

Social media is a great platform for you to spread the word on your freelancing decision and throw a spotlight on your potential. Highlight your talents and modify your profiles to indicate your freelancing capabilities. Create and enhance your blogs to reflect your talents and link those blogs to other social media sites to attract potential clients.

Search engine, job portals and job alerts

Many companies advertize their need for freelancers through the web, social media, their websites or job portals. Do not wait for them to come to you. Ensure that you are proactive enough to search for such opportunities everyday to pick one that suits your profile. You can also obtain job alerts through tools like Google Alerts that gives you mail notifications for specific queries.

Get listed in directories

A simple Google search will give you a list of links where you can get listed for freelance work. There have a great many instances of freelancers finding amazing projects after making WordPress their area of expertise. Utilize this tool optimally.
A careful, well-planned approach is the need of the hour. Adapt to the changing environment like a chameleon and equip yourself with the latest information and technique in your field of expertise to prepare a killer resume. Do thorough checks to invest your talents in the right areas with the right clients and you will see that freelancing is a much lucrative option than you had previously imagined.

Best Free Fonts for Print and Web Design

Choosing the right font for what you are trying to present to your customer / visitor can be a hard task and sometimes takes a lot of time to find just the perfect typography – and in most cases the font you want is not free – well not in our case. We have prepared the selection of great looking fonts that will attract your consumers and get their attention and to top it of – totally free of charge. Just browse through and get your perfect font.
Hope you have found any of those nice looking fonts to be of use!

Today’s Hottest WordPress Design Trends

If you’re a webmaster, you know how quickly a web design can start to look dated. If visitors to your site see an obsolete looking website, it sends a message that you’re out of touch with the latest trends, and if you’re not willing to put the time and effort into making your website look great, they won’t bother to look at it. That’s why you’re always better off having your WordPress themes done professionally, and then making sure that you keep up with what’s hot and what’s gone out of style before your potential customers start rejecting your website out of hand.
Here are a few design trends that are hot in WordPress-based web development right now:

Mobile Ready Themes

Mobile Ready Website
More and more people are browsing the web from mobile devices and tablets, and that trend is likely to continue. Many well-established bloggers and niche websites are stubbornly resisting this trend, but smart webmasters and savvy businesses understand that if you don’t have a responsive website, you’re dooming yourself to a smaller and smaller potential pool of visitors with every passing month. If you’re unfamiliar with the term “responsive,” it means that it automatically resizes itself depending on the screen size of the device that it’s being viewed on. WordPress themes have been at the forefront of responsive design, so users are becoming accustomed to seeing them, and in the not-too-distant future you’ll seem like a dinosaur if your site isn’t viewable on a smartphone screen. WordPress estimates that over 60 percent of new WordPress themes are now responsive. According to Pew Research’s Internet Project, over 60 percent of all cell phone users are currently going online on their device, double the amount from just four years prior. Don’t miss out on these potential customers or readers because your site isn’t viewable for them.

Bold Fonts Are Pushing Graphics Into The Background

Bold Fonts
Not too long ago, almost everyone looked at the Internet through a widescreen monitor. If you came across a website that had big fonts on it, it would seem amateurish, or like a large-print book for the elderly. With today’s responsive layouts, just the opposite is true. Users with smartphones and tablets aren’t going to look at your website at all if it’s entirely written in Times New Roman with 12 pixel heights. It’s annoying for mobile users to continually have to resize text constantly, so larger text and less iconography are becoming standard on more and more websites. According to Smashing Magazine, 16 pixels is now the smallest typeface webmasters should consider. It’s not just mobile users that are becoming used to bigger typefaces, either. Deskbound Web surfers don’t mind being able to sit back in their chair and read your site instead of hunching over to see Arial 10.

Death To The Drop Shadow!

Drop Shadows are Dead
It wasn’t too long ago that cutting-edge web designs featured lots of drop shadows, 3D graphics, wallpaper backgrounds that mimic wood grain or book bindings, rounded corners, and lots of gradients. Now you’re much more likely to see perfectly flat looking designs that rely on interesting fonts and layouts but with lots more whitespace and cleaner and simpler feels. This trend reaches its ultimate examples with super-minimalist designs. The days of Flash splash pages are long gone, and designers of text heavy sites and portfolio themes that are supposed to showcase the site owner’s work, not the web designer’s work, are letting the content carry the site, and getting out of the way. If there are a lot images on a site, using images for navigation just adds visual confusion. Even the venerable New York Times realized that its online pages looked too busy, and redesigned accordingly.

Beware Too Many Mouse Clicks

Stay away from themes using to many mouse clicks to navigate
If you’re choosing a WordPress theme for your website, remember that an increasing amount of users are going to be viewing your site using touchscreen devices. It’s foolish to continue relying on mouse clicks for all the navigation on your pages. To make it easier for everyone to navigate your site, look for ways to allow touches, swipes, and taps to move around your web pages. Users that are viewing your site using traditional desktop arrangements won’t mind using their mouse to click on links and commands that function well on touchscreen devices, but mobile users will soon get tired of navigating around your site if you ignore them. Look for designs with easy, clear, and big navigation. Users without mouses like image galleries that automatically cycle through their component images, or allow users to navigate with a swipe as well.

Scrolling Beats Clicking

One Page WordPress Websites
Since scrolling is much easier on smartphones and tablets than desktops, look for single-page websites to grow in popularity. If you’re got a site with lots and lots of pages that require users to navigate with mouse clicks, you might see users leaving when they reach the bottom of the first page. Hardcore salesmen have used one-page sites for years to keep users from leaving their pages until they’ve reached the end of the sales pitch, and if you want people to keep reading, you should do the same. Just look at the popularity of sites like Pinterest and Tumblr that allow almost infinite scrolling to see where the market is heading.

Simple Steps To A Killer Business Website

Here are a few tips on how to make a killer business website! Small business owners should know by now that’s it’s essential to have a website. But many small businesses still stubbornly resist having an online presence, or just settle for the bare minimum, little more than a glorified business card with a URL.

Consumers Look Around Online Before Almost Every Purchase

Shop Online

It’s unwise for businesses to ignore the importance of a nicely designed and up-to-date website with a handsome theme and lots of content. Retailing Today found that 81 percent of consumers go online before going to the store to purchase major items. That was a 20 percent jump from the year before. For items like appliance, flooring, furnishings, bedding, electronic devices, jewelry, lawn and garden equipment, glasses, and many other items, shoppers spent an average of 79 days gathering information before making a major purchase. If your website doesn’t have rich content presented in an up-to-date template, or worse yet, if you don’t have a website at all, chances are you’re going to miss out on a potential purchase.

Small businesses should view investments in Web presence as equal in importance to any other kind of infrastructure cost. It’s unlikely that a business will be able to survive in a connected world much longer without it.

A well-designed website give potential customers a sense of professionalism about a company, and many businesses that are run on a shoestring manage to show the world an Internet face that rivals the biggest corporations. The Internet can serve to level the playing field if you use it correctly. Here’s how to proceed:

First, You Need A Name

Get a nice domain name

You might have read that all the good URLs are already taken, but it’s really not that hard to find a web address that’s short and descriptive for your business. There are many low-cost registrars of domain names available and you can use their search functions to tinker with a variation of your brand name or business focus to find an unused one. Try to avoid dashes or numbers in your URL, because these can be confusing when spoken aloud. You can purchase a domain name and hosting for your site from the same company to save billing confusion. You may be pleasantly surprised to find out how little it costs. It’s common to keep a domain name and hosting costs to under $100 pr year.

Get A Template

CMS platforms and development tools
With many beautiful and responsive templates available for any website, and the easy integration of commerce into all the major Content Management Systems like WordPress, Joomla, and Google’s Blogger, there’s no reason for a business owner to hesitate to develop a solid web presence any longer. The need for in-depth knowledge of HTML and Cascading Style Sheets and other arcane knowledge of web design is a thing of the past. Pre-made templates overlaid on top of constantly updated CMS utilities now offer even the least web-savvy person a user-friendly back end where entering information is as straightforward as typing an email.

All the prominent CMS offer users lots of add-ons for specific needs, so if you want users to sign up for newsletters, take a survey, or include you on their social network, it’s easy, and either free or low cost to add them later.

If you’re going to venture into online retailing, you can find instant ecommerce plugins for all CMS types that make order taking and inventory management a breeze. Utilities like Shopify offer dedicated pages for commerce that integrate with your existing templates for an easy and seamless combination of information and sales on the same website.

Getting Found On The Internet

Just getting your website up and running doesn’t guarantee that anyone will look at it. Like a brick and mortar store without a sign, traffic passing by doesn’t know what you’re about, or even that you’re open. You’ve got to advertise a little. Put as much content on your site as you can manage, up date it often, and then tell everyone you’re there.

SEO process
First, help yourself with free and easy methods of online publicity. Put your web address on all your correspondence and your stationery and business cards. Every email you send should have not only your return email, put your URL on it. Search Engine Optimization is asophisticated business these days, so you can hire a SEO company to draw attention to your website, or you can spend money on advertising using utilities like Google Adwords to send search users to your website for as little as a few pennies per click.

Business owners need to stop thinking about websites as a large, complicated, and potentially expensive undertaking and start thinking about how they can leverage an online presence into an important revenue stream. It’s a very rare website that can’t cover the costs of developing it, and a well designed website is bound to expand an existing customer base and grow your business in ways you can barely predict before you get going. Amazon once only sold books, and look how that turned out.