With these easy to follow tips you can make your website much more user-friendly and it can help you get leads that could result in a sale.
Most website business owners think that in order for it to maximize your website total redesign and new website would be needed – yeah in some instances that might be the case, but with a couple of tweaks you can make your site more appealing and user-friendly without spending thousands of dollars on a brand new website.
1. Get your phone number and e-mail on your homepage
If you already don’t have your phone/mobile number and e-mail on your homepage put it there. It’s often not so easy to find out how the potential customers can even contact you as many visitors head to your website just to find a means of contacting you and if your contact information are hard to find or aren’t even on site he will just leave and find someone else.
2. Your business hours
As with a phone number what potential customers have in mind is can I call them at 10 am? What if I want to eat at their restaurant at 11 pm will I be able to do so? These are some of the questions that visitors are asking themselves more than you think – make job easier for them and put your business hours in your website.
3. About us page
Very important thing is to make a “virtual” contact with your visitor. They are asking themselves who are you? What personnel is behind this business? Give them a brief introduction about your business, people, who they are, what are their hobbies – real biography as to show them you are also just a human being.
4. Big and beautiful images
Nowadays this is a big trend as images speak louder than words don’t you agree? Take pictures of your local area, restaurant, ambient, your team in action or projects you have recently been working on – we are visual beings and as such give visitors what they want to see.
5. Add directions “to your door”
Not everybody has a smart phone or uses GPS devices – let’s face it there are people out there who like to do it the old fashion way so make it easier for them to find you. Google offers a nice free map widget which you can embed on your website without any hassle and it will guide your visitor right to your doors in images and words – it shows that you are thinking of everything.
6. Make your website mobile friendly
More and more people are using smartphones right now and trend is not stopping so it’s more than likely that 20%-30% of your visitors will visit it from a phone and if your site is not optimized for tinnier screens navigating your website will be hard. There is a handful of free or inexpensive tools to make your website mobile ready without building if from ground up.
7. Company branding
Are your website colours and logo in harmony with your company’s colours and brand? Make sure your website uses colours and that logo on website is the one of your company brand – it will help with brand awareness and people recognizing you.
8. Get social
Seems like everybody these days uses Facebook or Twitter – it’s time to jump on that train and get social with your visitors. Create Facebook page and Twitter account and focus on getting noticed – It’s a small step, but it could bring you a big return.
9. Using music or splash page on your website?
Do you still have splash page before entering your website? Cut that step for your visitor and remove it – it only distracts them from viewing what you want them to see. You aren’t YouTube so playing them music in the background will only distract them.
10. Put up customer testimonials
Good voice reaches far don’t you agree? Use that in your advantage and ask happy customers or other business entities that have worked with you as how your company helped them save money, time, had a great time, how you helped them , … also a small tip to remember – it’s best if you pre-write so your customer won’t have another burden on their shoulders – all they have to do is approve it or modify it.