Category Archives: Website Development

How to choose a web designer to create a perfect online persona for your business

Unlike earlier times, every organization now is required to create and maintain two personas – the real and the virtual. As vital it is for businesses to build and sustain a perceivable enterprise to attract their target audience, it is equally vital for them to fashion an interesting and workable online presence, one that would build their brand, reach out to audiences, help strengthen customer relationships and expand their client pool.

The website for any organization is thus as important a gateway to growth and development as the other components of the business. Present scenario and customer preferences call for increased e-commerce, easy access to information on products, quick navigation and unique branding and marketing techniques that would ensure that a business stays on top of the audiences’ mind in spite of stiff competition. Choosing a web designer therefore becomes a challenging yet extremely important task. If you are looking to hire a web designer to strengthen your online presence, here are few pointers on how to bet on the winning horse.

Decide on your needs

Does your business need a complete online persona creation or are you looking for someone who can accomplish a specific task alone? Even though many web designing firms have branched out in recent times, they still undertake specific tasks as requested. If you are looking for a A-Z online services organization that would help you with everything from web designing, online marketing and branding, web and mobile application creation, e-commerce management, web hosting etc. you might want to look at sites like Boost One Web that provide overall services to customers. If your needs call for specific services like web design alone, then target those organizations that offer design services as a specialty. It is always sensible to choose companies that offer multiple services to avoid scouring for help in future.

Queries and responses

While picking any web design firm, it is crucial for you to listen to the questions they pose as that will give an insight on not only their competence but also their interest in knowing about your organization. It is important for any web design firm to have a deep knowledge of the business they are designing a website for. If the right questions are not asked at the right time, chances are that they are not competent enough to detail the website to suit your needs.
The next part involves you asking the right questions. Do your homework and look into their previously designed websites. Question them on the technologies they use and how compatible they are with up and coming techniques. Do they have experience with WordPress, Drupal ,etc.? Have they worked on similar businesses like yours before? Are they equipped to provide you a responsive, all-device-compatible website? Are they competent enough to understand and provide you with necessary graphics? Do their design ideas mirror your business ideals while ensuring unfussy navigation to customers? Are they equipped to provide you with SEO or lead generating web content? Do they provide maintenance services post launch? Do they give access to the source code for your future editing purposes? How about registration and copyright? These are some of the questions that you should be asking yourself and the design firm before picking out one.

Price Tag and Testimonials

Though price should not be ‘THE FACTOR’ in deciding on a web designer, enough research should be done to ensure that you are paying the right price for the right services. Too much for too little work is bad enough but too little for too much work might also mean a lot when it comes to competence levels. Testimonials and referrals are sure to help here. You can either request the design firm for references or do a background check yourself and ensure that you are making the right choice for your business. From sticking to delivery commitments to pre and post-delivery customer service, ensure you get the data you need to make an informed decision.

Contracts and the written word

Regardless of how the testimonies turn up, it is always better to get every decision made on website design, services to be rendered, delivery dates, quotes etc. on paper. Written contracts should reflect all decisions made to safeguard your interests in future.
Spending quality time in identifying the right web design firm will certainly ensure that you do not waste your resources on the wrong business partner. Happy hunting!

Great Resources for Web Designers and Developers


Everybody loves tools that make our lives easier and save us time and thus money. We have prepared a compilation of great resources for you to use.



Whether you want it or not, your site is going mobile – every day. Use Ghostlab to make sure all your users get the same neat experience – whatever operating system, browser or smart phone they are using. One site – one experience.

RulerGuides is a JavaScript library to build a ruler on a website and add guidelines to it. Like in Photoshop where we can create guidelines by clicking on the ruler and dragging it anywhere on the canvas. It also provides some hotkeys for toggling the rulers, and saving or clearing the guides.

With BlendMe you can access the collection of vector assets for free! Search thousands of assets, including popular icon packs, without leaving Photoshop or Illustrator. Drag assets into your current composition and use them in the original format.


The easiest and the fastest way to create custom and high quality code for your WordPress project using the latest WordPress coding standards and API’s. Currently there are more than 15 APIs that you can create with this tool including Post Type, Taxonomy, Post Status, Shortcodes, Different Generators and Sidebars.

5. KeyPress

You have probably seen sites that use keyboard shortcuts or key combos right? Take Facebook as an example; hit L to like or unlike, ? to search, 1 to go to the homepage. If you want to use similiar functions, you can use Keypress, a simple, yet useful JavaScript library for capturing keyboard input.

10 Website Tips to Improve Visitor Experience

With these easy to follow tips you can make your website much more user-friendly and it can help you get leads that could result in a sale.
Most website business owners think that in order for it to maximize your website total redesign and new website would be needed – yeah in some instances that might be the case, but with a couple of tweaks you can make your site more appealing and user-friendly without spending thousands of dollars on a brand new website.

1. Get your phone number and e-mail on your homepage
If you already don’t have your phone/mobile number and e-mail on your homepage put it there. It’s often not so easy to find out how the potential customers can even contact you as many visitors head to your website just to find a means of contacting you and if your contact information are hard to find or aren’t even on site he will just leave and find someone else.
2. Your business hours
As with a phone number what potential customers have in mind is can I call them at 10 am? What if I want to eat at their restaurant at 11 pm will I be able to do so? These are some of the questions that visitors are asking themselves more than you think – make job easier for them and put your business hours in your website.
3. About us page
Very important thing is to make a “virtual” contact with your visitor. They are asking themselves who are you? What personnel is behind this business? Give them a brief introduction about your business, people, who they are, what are their hobbies – real biography as to show them you are also just a human being.
4.  Big and beautiful images
Nowadays this is a big trend as images speak louder than words don’t you agree?  Take pictures of your local area, restaurant, ambient, your team in action or projects you have recently been working on – we are visual beings and as such give visitors what they want to see.
5. Add directions “to your door”
Not everybody has a smart phone or uses GPS devices – let’s face it there are people out there who like to do it the old fashion way so make it easier for them to find you. Google offers a nice free map widget which you can embed on your website without any hassle and it will guide your visitor right to your doors in images and words – it shows that you are thinking of everything.
6. Make your website mobile friendly
More and more people are using smartphones right now and trend is not stopping so it’s more than likely that 20%-30% of your visitors will visit it from a phone and if your site is not optimized for tinnier screens navigating your website will be hard. There is a handful of free or inexpensive tools to make your website mobile ready without building if from ground up.
7.  Company branding
Are your website colours and logo in harmony with your company’s colours and brand? Make sure your website uses colours and that logo on website is the one of your company brand – it will help with brand awareness and people recognizing you.
8. Get social
Seems like everybody these days uses Facebook or Twitter – it’s time to jump on that train and get social with your visitors. Create Facebook page and Twitter account and focus on getting noticed – It’s a small step, but it could bring you a big return.
9. Using music or splash page on your website?
Do you still have splash page before entering your website? Cut that step for your visitor and remove it – it only distracts them from viewing what you want them to see. You aren’t YouTube so playing them music in the background will only distract them.
10. Put up customer testimonials
Good voice reaches far don’t you agree? Use that in your advantage and ask happy customers or other business entities that have worked with you as how your company helped them save money, time, had a great time, how you helped them , … also a small tip to remember – it’s best if you pre-write so your customer won’t have another burden on their shoulders – all they have to do is approve it or modify it.