How to Optimize Images for SEO

Long gone are the days when marketing and sales endeavors were driven by simple print and television adverts. Incredible advancements in technology have enhanced the power of choice among consumers as a result of which Digital and Social Media marketing has ballooned. It has become imperative for any business, big or small, to divert a major portion of their budget towards creating and sustaining an enticing online persona for the company.
To benefit from the countless advantages that such an online presence could offer your business, it is also vital to steer traffic to your site. It might not exactly fall under that ‘simple and straightforward’ column but still, there are numerous techniques that can be adopted to accomplish this task. Unless you have spent the last decade and a half near the earth’s core, it is impossible to not have heard about the significance of SEO in fashioning a success story for every business. Considering that search engines are customers’ best buddies, ensuring that your site ranks high in a search for specific products or services will immensely aid in driving good traffic to your website, the upshot of which will be considerable sales conversions. Words are not your only comrades in this battle, images are too! Here is how you can optimize images on your site to improve overall traffic and ROI.

You first mountain to climb – Title, Alt text and Captions

Search engines are not secretly scanning your images to know what they actually are and how they blend with the rest of your content. Ensure you give an appropriate title separated by hyphens or underscores that can be easily picked up by the search engine. Do not leave it with system given names that are generic or numeric.
The image you use might be that of a workout maneuver but search engines won’t know that unless you provide an appropriate description. At least we are not yet that far ahead in technology! This is where the Alt Text option jumps in to save those of you in distress. You can either use the Alt Text box that pops up when you upload an image or manually add to the HTML but ensure you give accurate, simple keywords including specific identifiable product details, for the search engines to recognize the image. If possible give additional ones too without over stuffing. Next to texts, captions are what will help you bring down bounce rates thereby improving rankings. It is also important to accredit sources to specific images.

Keep an eye on the file size

Let’s face it! Patience has taken a journey into outer space and it isn’t coming back. No customer will wait for ages for your site images to download. Photoshop, Image Optimizer and the like can be used to easily reduce the size of an image to optimum levels. This will ensure that the page loading time is also significantly reduced.
Different file types have different pros and cons but for the best clarity with the least size, JPEG images are universally accepted as winners unless and until you are unable to get your image in this format.

Be wary of unnecessary images

Rank your images in accordance with their ability to blend with the general look and feel of your site as well as their significance to the overall message and take a call accordingly. Overstuffing images or utilizing them unnecessarily will increase loading time and ultimately result in you losing website traffic.
It is therefore important to find suitable and fast loading icons and images that are suitable to use with your written content. There are also many websites where you can download these icons and images and modify them to suit your products and services. This is a quick, easy and free option especially for those beginning the online journey.

Monitor and Adapt

With SEO, nothing can be written on stone. It is always practical to test, monitor and adapt to changing preferences of customers. It also helps to engage your customers beforehand in identifying the types, angles and number of product photographs and listings before zeroing in on the images.
A picture is certainly equal to a thousand words which is exactly why extreme care should be taken in the what, how and why of image uploading.

Image courtesy of Stuart Miles, at

How to choose a Cloud storage provider?

The world is on the move, faster than ever before. It has been proven time and again that information is power and the present world seems to thrive on data and information. With new and improved gadgets and with technology attaining new heights every single day, the way we perceive data and information storage has also transformed significantly. Personal or professional, the data that we depend upon for accomplishing our everyday tasks seems to be increasing by the minute. It is no wonder that the need for more storage space and a mobile one at that has amplified immensely. Cloud computing and storagehas come as a welcome relief for us all. Whether you would like to access your favorite music and movies during a vacation or you want to carry your work home without actually carrying it, cloud storage ensures that you achieve your goals with élan.
The problem always lies with choice. With a mindboggling range of storage service providerscropping up, it becomes quite a task for us to choose the right one for our requirements. To ease that load, here are a few pointers that will help you make an informed decision.
The how and what of cloud data
The basic, yet vital questions that you need to ask yourself before choosing a storage provider are: How much data are you actually looking to store? and What is the type of data that you want to store for mobile use? Almost every storage provider, like for instance Dropbox, has ceilings on the amount of data that can be stored. Even if you factor in the bonus storage spaces they might award for references, they still are restricted. It is therefore important to see if your storage needs are well within such limits, else look for unlimited storage.
There are different types of cloud storage providers: there are those that allow their users to share and synchronize the files, some provide backup services for huge files and documents, and then there are those that are multi-media related. You need to identify and pick the one that best suits your requirements.
Thickness of your wallet and value for your money
Another vital aspect to factor in is your budget constraints. Since it is not really possible to expand your pockets, it is only sensible to ensure that you get maximum value for the investment your make. Look out for those providers who offer free trials or free services and give it a shot before scouting for others. Spend sometime to research the type of storage plans that a provider offers. Does the provider offer enough security for your data? Create a comparison chart and pick the one that is in line with your budget and needs. Scour the web for information on personal cloud storageproviders that will aid you in this comparison endeavor.
Ease of Use and speed
The whole point of utilizing a cloud storage provider is to ensure that you have easy access to your data regardless of your location. The ease should be carried over to the navigation and functioning of the service too. Complicated and confusing operations for upload and download are certainly not what you want. Choose providers whose site functioning you are comfortable with and those that definitely support multiple devices. Loading and networking speed is another aspect that you need to look into before taking a decision on the storage provider.
Customer service and trust
Rake through forums in the internet to see if the storage provider you are zeroing in on has a good customer service reputation. You want your issues to be resolved quickly and in an unfussy manner. A background check of the company in question and personal references along with external reviews, ratings etc, will certainly help you pick a winner.
Portable storage is a handy and convenient option for each one of us, considering the amount of data we depend on and the amount of time we spend away from stationary storage devices. Cloud storage is a great new conduit for secure sharing and utilization of data. Pick your provider and enjoy the fruits of your choice.

How to choose a web designer to create a perfect online persona for your business

Unlike earlier times, every organization now is required to create and maintain two personas – the real and the virtual. As vital it is for businesses to build and sustain a perceivable enterprise to attract their target audience, it is equally vital for them to fashion an interesting and workable online presence, one that would build their brand, reach out to audiences, help strengthen customer relationships and expand their client pool.

The website for any organization is thus as important a gateway to growth and development as the other components of the business. Present scenario and customer preferences call for increased e-commerce, easy access to information on products, quick navigation and unique branding and marketing techniques that would ensure that a business stays on top of the audiences’ mind in spite of stiff competition. Choosing a web designer therefore becomes a challenging yet extremely important task. If you are looking to hire a web designer to strengthen your online presence, here are few pointers on how to bet on the winning horse.

Decide on your needs

Does your business need a complete online persona creation or are you looking for someone who can accomplish a specific task alone? Even though many web designing firms have branched out in recent times, they still undertake specific tasks as requested. If you are looking for a A-Z online services organization that would help you with everything from web designing, online marketing and branding, web and mobile application creation, e-commerce management, web hosting etc. you might want to look at sites like Boost One Web that provide overall services to customers. If your needs call for specific services like web design alone, then target those organizations that offer design services as a specialty. It is always sensible to choose companies that offer multiple services to avoid scouring for help in future.

Queries and responses

While picking any web design firm, it is crucial for you to listen to the questions they pose as that will give an insight on not only their competence but also their interest in knowing about your organization. It is important for any web design firm to have a deep knowledge of the business they are designing a website for. If the right questions are not asked at the right time, chances are that they are not competent enough to detail the website to suit your needs.
The next part involves you asking the right questions. Do your homework and look into their previously designed websites. Question them on the technologies they use and how compatible they are with up and coming techniques. Do they have experience with WordPress, Drupal ,etc.? Have they worked on similar businesses like yours before? Are they equipped to provide you a responsive, all-device-compatible website? Are they competent enough to understand and provide you with necessary graphics? Do their design ideas mirror your business ideals while ensuring unfussy navigation to customers? Are they equipped to provide you with SEO or lead generating web content? Do they provide maintenance services post launch? Do they give access to the source code for your future editing purposes? How about registration and copyright? These are some of the questions that you should be asking yourself and the design firm before picking out one.

Price Tag and Testimonials

Though price should not be ‘THE FACTOR’ in deciding on a web designer, enough research should be done to ensure that you are paying the right price for the right services. Too much for too little work is bad enough but too little for too much work might also mean a lot when it comes to competence levels. Testimonials and referrals are sure to help here. You can either request the design firm for references or do a background check yourself and ensure that you are making the right choice for your business. From sticking to delivery commitments to pre and post-delivery customer service, ensure you get the data you need to make an informed decision.

Contracts and the written word

Regardless of how the testimonies turn up, it is always better to get every decision made on website design, services to be rendered, delivery dates, quotes etc. on paper. Written contracts should reflect all decisions made to safeguard your interests in future.
Spending quality time in identifying the right web design firm will certainly ensure that you do not waste your resources on the wrong business partner. Happy hunting!